Remicash

Andy Echoda

My Story

From dy/dx to UI/UX..

📝

As a sole designer on the team, I was an integral part of the design sprint which includes research, developing storyboards and user journey frame works. sketching, and high fidelity visuals.

I was fortunate to own the problem, and with the help of the engineer and growth strategist, we shipped the feature in less than 2 weeks

Our objective was to understand why users were bouncing off at the point of funding their account and proffer solution for it.

Intro

account.remi.cash

Payment Options

Users bouncing off

Due to economic and financial challenges in Africa, it became so difficult for individuals and businesses to access financial services, and protect their money against inflation.

From the rising cost of living, traditional banking system, and high cost of remittances, many people have struggled to get by.

This challenges led so many people to seek alternative in cryptocurrency. But while this “alternative” appears to address the problems, it has also raised some concerns:

A quick back story

Users bouncing off

We came up with a solution: a dollar savings wallet that rounds up users interest and spare change into Bitcoin.

This automated investment approach will help users grow and protect their money by investing their extra cash (interest and spare change) into bitcoin whenever they save or spend — Making it safe and easy!

So what did we do?

We believe in shipping early and

iterating on the go. So we

created a simple version of our

solution and launched quickly!

Users bouncing off

Shortly after launch, we observed an unexpected user pattern: users were hitting the account funding step but Instead of completing it, they’d back track and leave. This caused a spike in bounce rate right at the point where engagement mattered most.

We brainstormed possible reasons behind this hesitation:

But here's the problem!

It’s possible that users were just taking a tour to see how things worked, without the intention of funding their account right away.

Funding an account is a big step. May be users don't trust the platform fully yet.

There was also the chance that the process itself was a bit too complex. Either due to unclear copy or cumbersome experience.

Users bouncing off

To validate our thoughts, we decided to conduct a more thorough analysis of user behavior through interviews and user feedback.

We found that our initial assumptions were largely accurate, although the extent of each issue varied among different users. Our analysis uncovered another factor contributing to the high bounce rates that we hadn't initially considered - Payment Method

The payment method we had available didn’t quite work for everyone since it relied on peer-to-peer (P2P) transactions. For some, it was because they didn’t understand how it worked. For others, it was about trust and security.

This broader understanding gave us valuable insights into the user experience and helped us identify specific areas for improvement.

But can we trust our

guts?

Users bouncing off

Certain challenges were beyound our control, so we focused on the areas we could make meaningful improvements. A clear example was the payment method: with new rules limiting how banks could handle crypto transactions, P2P wasn’t ideal for everyone, but it was the only workable option under the circumstances.

We found that most of the problems stemmed from two key areas: trust and an unclear or complex experience.

With this insight, we began addressing both categories in parallel. Our 'How might we' questions then became the driving force behind our exploration.

Our approach

To achieve this, we started a campaign to educate people on how this new payment method (p2p) worked. Beyound awareness, we discovered some thing deeper:

Trust deepens when users can see and reach the people they transact with. In response, we added cash merchants profile photos, as well as their contact points (phone & WhatsApp).

HOW MIGHT WE INCREASE PEOPLE'S

TRUST IN US?

QUESTION 1:

Users bouncing off

We also discovered that trust deepens when someone has a visible track record or proof of credibility. To address this, we introduced transaction histories for each merchant, allowing users to see past activities and build confidence in their reliability.

Additionally, we added a verification badge to highlight vetted merchants, making it easier for users to spot who’s trustworthy at a glance.

We decided to cut down on the steps to reduce unnecessary barriers. For example, instead of asking users to manually pick their preferred merchant, we simplified the flow by letting the system auto-suggest one for them.

This reduced the time users spent deciding, minimized cognitive load, and made the overall process smoother, helping them complete tasks more quickly and confidently

HOW MIGHT WE STREAMLINE THE

PROCESS OF FUNDING ACCOUNT?

QUESTION 2:

Users bouncing off

Payment Options

Select Merchant

Dami Adeyemi

Bank details

Bank Name

Kuda Bank

Account Name

Dami Adeyemi

Account Number

0855591532

08055591532

View history

Select Merchant

By addressing these pain points (improving transparency with merchant profiles, educating users on the new P2P model, and simplifying the flow to cut out unnecessary steps), we were able to create a smoother and more trustworthy experience - processing over $50,000 in transaction with zero marketing budget shortly after launch.

Impact

Next CaseStudy

Bookmark - Making Literature accessible

and enjoyable

Reducing Bounce Rates When Funding Account.

/Remicash/

Remicash is a dollar savings wallet that rounds up users interest and spare change into Bitcoin.

Our objective was to understand why users were dropping off at the point of funding their account and proffer solution for it— all within a 2 week cap.

The product & objective

My role

As the sole designer, I owned the end-to-end design sprint, from research and user journey frameworks to interaction logic and high-fidelity visuals.

📍Overview

Remicash was created to help people in unstable financial environments protect their savings without the complexity & volatility of trading crypto.

So our early solution was a simple dollar-based wallet that automatically rounded up users’ spare change and interest into Bitcoin.

📍Context

Shortly after launch, we observed an critical pattern: users were hitting the account funding step but Instead of completing it, they’d back track and leave.

📍But here's the problem

Key Improvement.

It’s possible that users were just taking a tour to see how things worked, without the intention of funding their account right away.

Funding an account is a big step. May be users don't trust the platform fully yet.

There was also the chance that the process itself was a bit too complex. Either due to unclear copy or cumbersome experience.

We brainstormed possible reasons behind this hesitation:

To validate our hypothesis, we ran focused user interviews and reviewed the feedback. We saw that our initial assumptions were largely accurate, though the extent of each issue varied among different users.

But our research uncovered another major factor — Our p2p payment method didn't work for everyone. Some couldn't trust it, and others didn't understand how it worked.

📍Can we trust our guts?

With new banking regulations restricting crypto payments, P2P became our only feasible funding option despite its limitations for some users. So we had to find a way to make it work.

📍Constraints and Realities

Users bouncing off.

We realised our users were familiar with bank's over-the-counter experience. And p2p already resembles that. So we decided to reinforce that mental model to mimick that exact OTC experience:

📍The big break!