remicash
MTN Airtime
N25,000
N5,000
N5,000
20 Aug, 2023
20 Aug, 2023
20 Aug, 2023
Airtime card
Transportation
Shopping
Uber ride
AliExpress
Total Balance
N421,002.00
Add cash
Recent Activity
See More
Earn up to 15 in bitcoin when you lock funds.
Create a lock savings
Dollar wallet
$34,000.00
Bitcoin wallet
0.054.00 BTC
As the sole designer on the team, I was an integral part of the design sprint which includes research, developing storyboards and user journey frame works, sketching, and high-fidelity visuals.
I was fortunate to own the problem, and with the help of the engineer and growth strategist, we shipped the feature in less than 2 weeks.
Our objective was to understand why users were bouncing off at the point of funding their account and proffer solution for it.
Intro
📝
A quick back story
Due to economic and financial challenges in Africa, it became so difficult for individuals and businesses to access financial services, and protect their money against inflation.
From the rising cost of living, traditional banking system, and high cost of remittances, many people have struggled to get by.
This challenges led so many people to seek alternative in cryptocurrency. But while this “alternative” appears to address the problems, it has also raised some concerns:
Price fluctuations (volatility)
Complexity of trading and cryptocurrency
0.6402
We believe in shipping early and iterating on the go. So we created a simple version of our solution and launched quickly!
We came up with a solution: a dollar savings wallet that rounds up users interest and spare change into Bitcoin.
This automated investment approach will help users grow and protect their money by investing their extra cash (interest and spare change) into bitcoin whenever they save or spend — Making it safe and easy!
So what did we do?
🤔
Volatility & Complexity.
Shortly after launch, we observed an unexpected user pattern: users were hitting the account funding step but Instead of completing it, they’d back track and leave. This caused a spike in bounce rate right at the point where engagement mattered most.
We brainstormed possible reasons behind this hesitation:
Here’s the problem!
It’s possible that users were just taking a tour to see how things worked, without the intention of funding their account right away.
Funding an account is a big step. May be users don't trust the platform fully yet.
There was also the chance that the process itself was a bit too complex. Either due to unclear copy or cumbersome experience.
account.remi.cash
Payment Options
1
To validate our thoughts, we decided to conduct a more thorough analysis of user behavior through interviews and user feedback.
We found that our initial assumptions were largely accurate, although the extent of each issue varied among different users. Our analysis uncovered another factor contributing to the high bounce rates that we hadn't initially considered - Payment Method
The payment method we had available didn’t quite work for everyone since it relied on peer-to-peer (P2P) transactions. For some, it was because they didn’t understand how it worked. For others, it was about trust and security.
This broader understanding gave us valuable insights into the user experience and helped us identify specific areas for improvement.
But can we trust our guts?
Our Approach
Certain challenges were beyound our control, so we focused on the areas we could make meaningful improvements. A clear example was the payment method: with new rules limiting how banks could handle crypto transactions, P2P wasn’t ideal for everyone, but it was the only workable option under the circumstances.
We found that most of the problems stemmed from two key areas: trust and an unclear or complex experience.
With this insight, we began addressing both categories in parallel. Our 'How might we' questions then became the driving force behind our exploration.
QUESTION 1:
HOW MIGHT WE INCREASE PEOPLES TRUST IN US?
To achieve this, we started a campaign to educate people on how this new payment method (p2p) worked. Beyound awareness, we discovered some thing deeper:
Trust deepens when users can see and reach the people they transact with. In response, we added cash merchants profile photos, as well as their contact points (phone & WhatsApp).
We also discovered that trust deepens when someone has a visible track record or proof of credibility. To address this, we introduced transaction histories for each merchant, allowing users to see past activities and build confidence in their reliability.
Additionally, we added a verification badge to highlight vetted merchants, making it easier for users to spot who’s trustworthy at a glance.
QUESTION 2:
HOW MIGHT WE STREAMLINE THE PROCESS OF FUNDING ACCOUNT?
We decided to cut down on the steps to reduce unnecessary barriers. For example, instead of asking users to manually pick their preferred merchant, we simplified the flow by letting the system auto-suggest one for them.
This reduced the time users spent deciding, minimized cognitive load, and made the overall process smoother, helping them complete tasks more quickly and confidently
By addressing these pain points (improving transparency with merchant profiles, educating users on the new P2P model, and simplifying the flow to cut out unnecessary steps), we were able to create a smoother and more trustworthy experience - processing over $50,000 in transaction with zero marketing budget shortly after launch.
Impact
The MVP
Users bouncing off
Brainstorming session
P2P Transaction
Get N1000 when you invite your friends to remicash.
Invite and Get N1000
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Save money automatically. Daily, weekly...
Recent Activity
Dollar wallet
$34,000.00
Bitcoin wallet
0.054.00
-2.51%
N421,002.00
Total Balance
Add cash
Transactions
You funded your USD wallet
N25,000
N5,000
17 June
17 June
7:24 pm
7:24 pm
Bank transfer
Bank transfer
You bought electricity
Payments
Account
Home
Safe
Payments
Home
Payments
Get 3% cashabck in bitcoin on every recharge.
Buy Airtime
Buy Data
Pay Bills
Send bitcoin
Save money automatically. Daily, weekly...
Earn 3% in bitcoin on every bill payment.
Earn 3% in bitcoin on every bill payment.
Dami Adeyemi
Bank Name
Kuda Bank
Account Name
Dami Adeyemi
Account Number
0855591532
08055591532
Bank details
Dami Adeyemi
Bank details
Bank Name
Kuda Bank
Account Name
Dami Adeyemi
Account Number
0855591532
Dami Adeyemi
Bank Name
Kuda Bank
Account Name
Dami Adeyemi
Account Number
0855591532
08055591532
Bank details
Dami Adeyemi
Bank details
Bank Name
Kuda Bank
Account Name
Dami Adeyemi
Account Number
0855591532
08055591532
View history
Payment Options
Select Merchant
Select Merchant
Dami Adeyemi
Bank details
Bank Name
Kuda Bank
Account Name
Dami Adeyemi
Account Number
0855591532
08055591532
View history
Select Merchant
Bookmark - Making Literature accessible and enjoyable
Product Design, Personal Project
📝
As a sole designer on the team, I was an integral part of the design sprint which includes research, developing storyboards and user journey frame works. sketching, and high fidelity visuals.
I was fortunate to own the problem, and with the help of the engineer and growth strategist, we shipped the feature in less than 2 weeks
Our objective was to understand why users were bouncing off at the point of funding their account and proffer solution for it.
Intro
account.remi.cash
Payment Options
1
Users bouncing off
Due to economic and financial challenges in Africa, it became so difficult for individuals and businesses to access financial services, and protect their money against inflation.
From the rising cost of living, traditional banking system, and high cost of remittances, many people have struggled to get by.
This challenges led so many people to seek alternative in cryptocurrency. But while this “alternative” appears to address the problems, it has also raised some concerns:
A quick back story
Users bouncing off
We came up with a solution: a dollar savings wallet that rounds up users interest and spare change into Bitcoin.
This automated investment approach will help users grow and protect their money by investing their extra cash (interest and spare change) into bitcoin whenever they save or spend — Making it safe and easy!
So what did we do?
We believe in shipping early and
iterating on the go. So we
created a simple version of our
solution and launched quickly!
Users bouncing off
Shortly after launch, we observed an unexpected user pattern: users were hitting the account funding step but Instead of completing it, they’d back track and leave. This caused a spike in bounce rate right at the point where engagement mattered most.
This automated investment approach will help users grow and protect their money by investing their extra cash (interest and spare change) into bitcoin whenever they save or spend — Making it safe and easy!
Shortly after launch, we observed an unexpected user pattern: users were hitting the account funding step but Instead of completing it, they’d back track and leave. This caused a spike in bounce rate right at the point where engagement mattered most.
We brainstormed possible reasons behind this hesitation:
But here's the problem!
It’s possible that users were just taking a tour to see how things worked, without the intention of funding their account right away.
Funding an account is a big step. May be users don't trust the platform fully yet.
There was also the chance that the process itself was a bit too complex. Either due to unclear copy or cumbersome experience.
Users bouncing off
To validate our thoughts, we decided to conduct a more thorough analysis of user behavior through interviews and user feedback.
We found that our initial assumptions were largely accurate, although the extent of each issue varied among different users. Our analysis uncovered another factor contributing to the high bounce rates that we hadn't initially considered - Payment Method
The payment method we had available didn’t quite work for everyone since it relied on peer-to-peer (P2P) transactions. For some, it was because they didn’t understand how it worked. For others, it was about trust and security.
This broader understanding gave us valuable insights into the user experience and helped us identify specific areas for improvement.
But can we trust our
guts?
Users bouncing off
Certain challenges were beyound our control, so we focused on the areas we could make meaningful improvements. A clear example was the payment method: with new rules limiting how banks could handle crypto transactions, P2P wasn’t ideal for everyone, but it was the only workable option under the circumstances.
We found that most of the problems stemmed from two key areas: trust and an unclear or complex experience.
With this insight, we began addressing both categories in parallel. Our 'How might we' questions then became the driving force behind our exploration.
Our approach
To achieve this, we started a campaign to educate people on how this new payment method (p2p) worked. Beyound awareness, we discovered some thing deeper:
Trust deepens when users can see and reach the people they transact with. In response, we added cash merchants profile photos, as well as their contact points (phone & WhatsApp).
HOW MIGHT WE INCREASE PEOPLE'S
TRUST IN US?
QUESTION 1:
Users bouncing off
We also discovered that trust deepens when someone has a visible track record or proof of credibility. To address this, we introduced transaction histories for each merchant, allowing users to see past activities and build confidence in their reliability.
Additionally, we added a verification badge to highlight vetted merchants, making it easier for users to spot who’s trustworthy at a glance.
We decided to cut down on the steps to reduce unnecessary barriers. For example, instead of asking users to manually pick their preferred merchant, we simplified the flow by letting the system auto-suggest one for them.
This reduced the time users spent deciding, minimized cognitive load, and made the overall process smoother, helping them complete tasks more quickly and confidently
HOW MIGHT WE STREAMLINE THE
PROCESS OF FUNDING ACCOUNT?
QUESTION 2:
Users bouncing off
Payment Options
Select Merchant
Select Merchant
Dami Adeyemi
Bank details
Bank Name
Kuda Bank
Account Name
Dami Adeyemi
Account Number
0855591532
08055591532
View history
Select Merchant
By addressing these pain points (improving transparency with merchant profiles, educating users on the new P2P model, and simplifying the flow to cut out unnecessary steps), we were able to create a smoother and more trustworthy experience - processing over $50,000 in transaction with zero marketing budget shortly after launch.
Impact
Bookmark - Making Literature accessible
and enjoyable