Getting started
📝
What started as a personal idea quiclkly turned into a collaboration of four people, and in less than 4 weeks, we wrapped it up!
I was involved in the entire design process: from ideation and research to wireframing, visual design and prototyping.
Our objective was to create an online space where book lovers anywhere could come together, discover & access new books, and interact with one other over their shared passion for reading.
Bookmark

523pg
One More Drop
Sarah Jansen


3+

523pg
One More Drop
Sarah Jansen


3+
Symbol
Giuseppe Di Lampedusa


523pg

523pg
Intuition
Amisha Ghandiali
Betty
Tiffany McDaniel
Books
Bookstore
Bookshelf
All
Ongoing
Completed

523pg








5+
5+
Latest Update
Cultivate a rhythm
reflection
Learn More
Latest Update
Viscious
Mentorw
Learn More




8+

523 pg
123
44
Therefore self discipline is the ability to do what you have to do
Therefore self discipline is the ability







Therefore self discipline is the ability to do what
What about dinner next week?





8+
Currently reading

523 pg
123
44
Therefore self discipline is the ability to do what you have to do
Therefore self discipline is the ability







Therefore self discipline is the ability to do what
What about dinner next week?




8+
Currently reading

523 pg
123
44
Therefore self discipline is the ability to do what you have to do
Therefore self discipline is the ability







Therefore self discipline is the ability to do what
What about dinner next week?
How it all came together
As someone surrounded by book lovers, I've come to understand how much means to them when they get the chance to meet, interact, and discover new books.
I've seen the sense of community and connection that naturally grows from their conversation, and how it brought them even closer.
During one of my random outing, I met Sarah, an avid reader of over eight years. Her face lit up as she shared her journey so far. For her, books had always been a steady source of comfort and inspiration.
But her frustration was finding her kinda books, and more than once, she has wished she had friends like her to share her experiences with.
When I asked what keeps her going on despite her all that, she simply said “Escape!”

Self Care
Chimmanda Ngozi Adichie







Echò
Oche
Danielle
Barbara
Yihuan
Yihuan
Just like Sarah, they are millions of avid readers globally.
In the US alone, around 74% of adults reads at least one book a year, with nearly half reading 4-5 books or more annually, reflecting a strong reading culture (according to Pew Research Center).
While the survey highlights the levels of readership, it also reveals that readers often feel overwhelmed by the sheer number of available titles and seek a more personalized recommendations.
Many respondents also expresses their desire to connect with other individuals who share similar interests.
May be it's just a Sarah thing
🤔
After identifying the challenges, we decided to take a closer look at existing platforms to understand how they are apporoaching the problem. The goal is to observe what works and also explore opportunities for improvement.
So what are other platforms doing?
🤔
74% of Adults read books
Different book readrers.
Offline book readers
Offline book readers
Online book readers
Online book readers
While these platforms addressed many needs of book lovers, there isn’t a single app that brings all these essential functions together in one cohesive experience.
We also saw an opportunity to improve in the existing system to give users a more deeper experience. For example:
The social features feel surface level. We want to enable users see what others are currently reading, readers of a particular book, and also join dedicated boolclubs.
Book management: Users will be able to catalog the books they have read, want to read, or are currently reading.
Book discovery: Users will be able to discover books through personal recommendations, shared excerpts from friends on timeline, or profile visits.
Discovery





523 pg
123
44
Therefore self discipline is the ability to do what you have to do
Therefore self discipline is the ability







Therefore self discipline is the ability to do what
What about dinner next week?

4+
View book

523 pg

523 pg

523 pg
Betty
One More Drop
Intuition
Tiffany McDaniel
Tiffany McDaniel
Tiffany McDaniel
Love and Basketball
Andrey Sandy
523 pg
Joyce Echo shared an excerpt from Mankind
2h ago


MOODBOARDING | STYLE GUIDE
To set the visual direction for Bookmark, we began creating a moodboard that captured the essence of community, discovery, and the joy of reading. We pulled references from book cafés, cozy libraries, and modern social platforms to strike a balance between warmth and functionality.
We explored tones that felt approachable and lively. Clean typography and legible typefaces that could support long-form reading but still feel fresh in a digital context. Imagery and iconography were inspired social and group interaction.
Design Treatment
SOCIAL MEDIA PLATFORMS (Facebook, IG, TikTok)
Many readers currently turn to social media pages and communities that are dedicated to book lovers. These spaces allow users to:
Follow book influencers for recommendations.
Participate in group discussions.
Share reviews, quotes, and reading lists with like-minded audiences.
EXHIBIT A:








DEDICATED APPS
Apps like Goodreads, TheStoryGreap, Listy are designed specifically for book discovery, recommendation, and tracking. They provide features such as
Cataloging personal libraries and completed reads.
Community reviews and ratings.
Reading goal setting.
Personalized suggestions based on genre or past reads.
EXHIBIT B:







WIREFRAMING
The goal here was to focus on structure and flow, ensuring that the user journey felt intuitive before diving into visual design. I sketched out low-fidelity wireframes that mapped core experiences:
Discovery: how users find new books and recommendations.
Community: how book clubs and discussions are presented in an engaging way.
Tracking: how readers catalog books they’ve read, are currently reading, or want to explore.
HIGH FIDELITY VISUALS
CONNECT WITH FAVOURITE AUTHORS
In this feature, users are able to follow their favorite authors and keep up with their latest works, events, and updates.
It creates a sense of closeness between readers and writers, turning books from just stories on a page into an ongoing conversation.
Therefore self discipline is the ability to do what what
you have to do, when you should do it, whether you
feel like it or not.
26 June 2023

Kriss Tye rated it




8+
Currently reading

523 pg
123
44
123
44







Joyce Echo shared an excerpt from
Mankind
2h ago
Therefore self discipline is the ability to do what what
you have to do, when you should do it, whether you
feel like it or not.
This is a book about a boy who lost his
mother to a car crash and changed their
forever...
BOOK OF THE WEEK

Things You Make Them
Chimmanda Ngozi Adichie
For you
Community

Amagedon aw..
The awakening
Jump rope
Busy bandwi..
Juanita alo
Therefore self discipline is the ability to do what what
you have to do, when you should do it, whether you
feel like it or not.
26 June 2023

Kriss Tye rated it




8+
Currently reading

523 pg
123
44
123
44







Joyce Echo shared an excerpt from
Mankind
2h ago
Therefore self discipline is the ability to do what what
you have to do, when you should do it, whether you
feel like it or not.
This is a book about a boy who lost his
mother to a car crash and changed their
forever...
BOOK OF THE WEEK

Things You Make Them
Chimmanda Ngozi Adichie
For you
Community
123
44

Joyce Echo shared an excerpt from
Mankind
2h ago
Therefore self discipline is the ability to do what what
you have to do, when you should do it, whether you
feel like it or not.
SHARE EXCERPTS ON YOUR TIMELINE
In this feature, users can highlight and share memorable excerpts from books directly on their timeline.
It allows readers to express what resonates with them, spark conversations, and inspire others in the community through the words that moved them most.














PLATFORM RECOMMEDATION
In this feature, users receive curated recommendations from the platform, such as Book of the Week or Most Read.
This not only helps readers discover trending titles but also creates a shared sense of what the community is engaging with, making book discovery more dynamic and exciting.
Therefore self discipline is the ability to do what what
you have to do, when you should do it, whether you
feel like it or not.
26 June 2023

Kriss Tye rated it




8+
Currently reading

523 pg
123
44
123
44







Joyce Echo shared an excerpt from
Mankind
2h ago
Therefore self discipline is the ability to do what what
you have to do, when you should do it, whether you
feel like it or not.
This is a book about a boy who lost his
mother to a car crash and changed their
forever...
BOOK OF THE WEEK

Things You Make Them
Chimmanda Ngozi Adichie
For you
Community
BOOK OF THE WEEK

523 pg

Things You Make Them
Chimmanda Ngozi Adichie
This is a book about a boy who lost his mother to
a car crash and changed their forever you will
change to them man...
Currently reading..




5+
123
44
BOOK TRACKING
This feature helps users organize and stay on top of their reading journey. Books are neatly categorized into Marked (saved for later), Reading (currently exploring), and Completed (finished titles).
This structure makes it easy for readers to manage their progress, revisit past favorites, and keep their “to-read” list in check.
Symbol
Giuseppe Di Lampedusa


523pg

523pg

523pg

523pg

Intuition
Amisha Ghandiali
The Leopard
Giuseppe Di Lampedusa
Betty
Tiffany McDaniel
One More Drop
Sarah Jansen
Books
Bookstore
Bookshelf
Saved
Ongoing
Completed
523pg
523pg










3+




5+
5+

3+

523pg

523pg
Betty
Tiffany McDaniel
One More Drop
Sarah Jansen
Marked
Reading
Completed






5+
3+
Profile

123
44

Joyce Echo shared an excerpt from
Mankind
2h ago
Therefore self discipline is the ability to do what what
you have to do, when you should do it, whether you
feel like it or not.
Ene Adakole
I can kill for Manga | Positive vibes | Chelsea for life.
Can’t nobody tell me nothing.
Saved
Excerpts
Ene
24 Total read
4 Books clubs
Mark ene
You both joined Romance club and Shakesparean lit.




Ene Adakole
I can kill for Manga | Positive vibes | Chelsea for life.
Can’t nobody tell me nothing.
24 Total read
4 Books clubs
Mark ene
You both joined Romance club and Shakesparean lit.




SEE WHAT OTHERS ARE ONTO
This feature lets users explore their friends’ reading journeys. By viewing profiles, you can see the books they’ve read, what they’re currently exploring, and the book clubs they’re part of.
It’s a way to discover new reads through your circle and stay inspired by the community’s literary adventures.



Books
Bookstore
Bookshelf
Poetry
Romance
Crime
Folk tales

523 pg

523 pg

523 pg

523 pg
Betty
The Leopard
Symbol
One More Drop
Intuition
Tiffany McDaniel
Tiffany McDaniel
Love Story
Tiffany McDaniel
Betty
Tiffany McDaniel
Lantern
Tiffany McDaniel
Dalilama
Tiffany McDaniel
Tiffany McDaniel
Tiffany McDaniel
Tiffany McDaniel

Love and Basketball
Andrey Sandy
523 pg
523 pg
Books


523 pg
523 pg
Bookstore
Bookshelf
Poetry
Romance
Crime
Folk tales

523 pg

523 pg

523 pg
Betty
One More Drop
Intuition
Tiffany McDaniel
Tiffany McDaniel
Tiffany McDaniel
BOOK ACCESS AND MANAGEMENT
This feature is split into two parts: Bookstore and Bookshelf. The Bookstore is where users can browse, discover, and purchase new titles.
Once a book is bought, it automatically moves into the Bookshelf, a personal library where readers can easily access, organize, and manage all their owned books.

Parallex Bank - Connecting Students Needs with Banking Solution
Fintech, Cooperation
This project highlights how important it is to ground design decisions in both qualitative stories and quantitative evidence. Talking to book lovers like Sarah revealed emotional motivations. But, while anecdotal insights were good, I recognized the need for broader research to validate assumptions and ensure the solution scales beyond individual stories.
Another discovery was that reading, though often seen as a solitary activity, is deeply social at its core. Our book journeys are shaped not only by personal taste but by the influence of others; As René Girard's theory of mimetic desire suggests, "as humans, we don’t generate desires in isolation — we borrow them from others.
Working within four weeks showed me the importance of prioritization. Not every idea can fit into a first release, and focusing on the features most tied to community and discovery sharpened my ability to make intentional trade-offs under constraints.
Key Takeaways